Oscar de la Renta launches Fall/2013 line on Instagram

01 Aug '13

1 min read

The fast-catching trend of using social networking platforms as fashion collection launchpads can be gazed through its widespread popularity among the noted internationally-renowned fashion houses of today.

The latest to join the bandwagon of designers who introduced their designs on social networking sites is the veteran fashion talent Oscar de la Renta, who has recently unveiled his colourful Fall-2013 campaign on the famous online photo- and video-sharing website Instagram.

Shot by famous editorial and advertising photographer Norman Jean Roy, the campaign images showcase several gorgeous jewel-toned outfits replete with feminine silhouettes and embroidered detailing.

Modelled by the likes of Kate Bogucharskaia, Iris Van Berne and Patricija Motiejunaite, the seven pictures feature a range of bedazzled gowns, floral dresses and luxe outerwear pieces.

Other than launching the campaign via Instagram, the label has also attached a link to the Oscar de la Renta website along with the images which will allow the users to pre-order items directly from the advertisement.

Trained by eminent designers like Cristóbal Balenciaga and Antonio Castillo, the 81-year-old design maestro Oscar de la Renta is known for his red carpet gowns and evening wear.

Fibre2fashion News Desk - India

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