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Denim extravaganza at CPM Collection Première Moscow
03
Aug '13
Denim is moving into focus. Denim is the epitome of culture, lifestyle and street couture. Denim is an all-rounder. Denim is the constant in fashion. What started out as workwear is now a projection surface for current trends.

The great demand for denim on the Russian market is always considerable. And this can also be felt in the Fashion & Denim segment at CPM Collection Première Moscow, to be held at the Expocentre from 4 to 7 September 2013. 120 brands will be presented once again in Hall 3 on some 1,950 square metres of exhibition space. A separate area will showcase numerous trendy Italian brands and their collections.

Labels such as DIESEL · DESIGUAL · NAPAPIJRI · SCOTCH & SODA · MAISON SCOTCH · BENCH · BUFALO · H.I.S. · FREDDY ·PEPE JEANS LONDON · REDSKINS · MAVI · GARCIA · MADONNA · TOM TAILOR · NO EXCESS · BEN SHERMAN · CANADA GOOSE · G-LAB will be presenting their collections in the Fashion & Denim segment. New this year at CPM are FRED MELO · CHEAP MONDAY · EASTPAK · FRACOMINA · POLICE · TRUE SPINS · BLUNDSTONE · SUPERGA · TIME OUT · VOI .

They will be presenting their collections from basic to trendy for the 2014 Spring/Summer season. Pastel jeans colours are an absolute must! Commenting on this Christian Kasch, Project Director at CPM said: “We are proud that the who’s who of the denim sector is here on show in Moscow. Alongside Bread & Butter this is currently sure to be the best attended platform for the denim segment.”

Once again the catwalk in the lounge will present, three times daily, choreographed fashion shows from the firms JEANS SYMPHONY with PEPE JEANS LONDON, SCOTCH & SODA and BENCH as well as DESIGUAL, FRACOMINA and DIESEL. The sectoral meeting, the Fashion & Denim get-together, held on the 3rd day of the trade show at 6.00 pm, will bring together trade and industry to exchange ideas in a relaxed setting in the Ibiza Lounge.

Many exhibitors also use the event as a platform to find new franchise partners, investors and shopping mall operators. It has now been possible to win over the online portal “Shop and Mall” as the event’s media partner.

The Russian portal offers current information on commercial retail. Profashion, a long-term partner of the trade show, will also be enhancing the Fashion & Denim segment with special catering options during the event. The next CPM Collection Première Moscow will be held at Moscow’s Expocentre from Tuesday, 25 to Friday, 28 February 2014.

Igedo Company


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