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Marica Pellegrinelli endorses Yamamay FW collection
Aug '13
The Yamamay Fall 2013 advertising campaign is endorsed by Marica Pellegrinelli, one among the most beautiful and budding Italian women.

This brand new campaign is set in Sorrento, in Enrico Caruso’s suite at the wonderful Hotel Excelsior Vittoria, and it highlights a touch of Italy in all its aspects.

Different fabrics and styles are mixed together in order to satisfy the taste and the personality of different kinds of women.

The new Yamamay underwear collection is characterized by six predominant worlds:

Seduction: Underwear reinterprets the icons of the past in a modern key: the must-have garment of this mood is the bustier with conical cups inspired by Marylin Monroe. Plays of transparencies and overlaps and light but precious materials make the Seduction world ideal for women who don’t give up sensuality.

Romantic: The world of lightness, designed for an incurably romantic woman. Garments made with light materials, delicate laces, dreamy and accurate motifs enrich briefs, bras and lingerie.

Cool: It’s the world that encloses all the new and most popular international trends; a line rich in experimentation of colours, textures and innovative compositions.

Fairy Tale: It’s a world inspired by fairy tales, designed for the magical woman who loses herself in laces and cuts that valorise feminine beauty, making it ethereal

Sexy: Absolute black and night blue are the key colours of this world, which is made of innovative materials for extremely sexy and captivating underwear.

Funny: A playful and funny collection, designed for easy-going women. Colour is the star of this world and the prints hark back to pop culture.


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