Co-founders Jenny McClary and Allie Leepson realized the need—and the opportunity—from their own experiences searching for clothing to suit their aesthetic and their identities. Explains Leepson, “there is clearly a ‘right’ way to wear clothing, and cultivating your own style while shopping is usually not encouraged.” McClary adds, “it counters the core beauty of fashion itself: freedom of expression.” So McClary and Leepson decided that it was time these barriers were broken, and time to create a home for women who prefer to dress without rules.
Early promotion through crowd-sourcing and social media has already generated a potential client base of more than 4,000 people, and the response to a sold-out fashion show in SoHo this past March was enthusiastic. The time is right: Veer NYC will launch its debut collection online in coordination with New York Fashion Week (NYFW) on September 5th, 2013.
The online store will boast an incredible roster of over 20 emerging international women’s wear, menswear and unisex brands, including Dzojchen, Kill City, Claudia Ligari, Sons of Heroes, Sloane & Tate, Muttonhead, Zanerobe, COMUNE and more.
Veer NYC celebrates all who bring style and personality to their clothing. The brand prides itself on being more than a fashion brand; Veer NYC represents a culture and destination for women who take risks, define their own journeys, and aren’t afraid to make fashion work for themselves.
Apparel/Garments | On 18th Sep 2018
US President Donald Trump escalated the trade war with China on...
Textiles | On 18th Sep 2018
Sunrise Bumi Textiles, one of the world's leading quality yarn...
Surat dominates foiling, embossing and pleating
The foremost issue is bridging the skill gap
Domestic manufacturers would get an edge over imported products
India-headquartered Lulu & Sky is a rapidly escalating brand with the...
Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...
Colorjet is among the fastest-growing wide format digital inkjet print...
University of Texas -Dallas
<div>A team of scientists and researchers have discovered twistrons,...
Mr Hartmann Huth
Trevira GmbH is an innovative European manufacturer of high-value branded...
University of New South Wales
<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...
India Boulevard is a San Francisco-based curated fashion marketplace that...
Divvya and Nidhhi Gambhir
<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...
Whistling Woods International School of Fashion
<div>A lack of upgraded courses in costume designing and fashion as per...