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Stylesight to explore fashion cultures of emerging markets
14
Aug '13
Stylesight, the industry leading global content and technology solution for style, fashion and design professionals, announced the launch of "Spotlight Series," that will shed light on the cultural shifts and consumer behaviors of emerging markets. The series will feature in-depth analysis across influential categories, including fashion, luxury, lifestyle, color and retail.

The series, which will help in understanding key markets, will roll out beginning with China. The China spotlight will examine the shifting perceptions of color paradigms, the Chinese muses leading trends, influential retailers and the impact of haute couture to mass market brands, the evolution of the Chinese fashion consumer and how China's pop culture is shaping consumer spending habits.

"As a global company, we want to drill even deeper in local content, emphasizing areas where we see significant growth and important change," said Isham Sardouk, Chief Creative Officer at Stylesight. "The 'Spotlight Series' pinpoints market intelligence and illustrates cultural identities. Through our global team of trend experts who are on the ground and immersed into each city, we're curating every major lifestyle component to best understand the most successful ways to penetrate that market."

Stylesight's spotlight on China complements its new partnership with Fabrics China, in which Stylesight and its China partner, China Textile Information Center (CTIC), are providing fabric trend analysis and forecasting to subscribers across the world to deliver solutions for sourcing fabric from China.

Stylesight


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