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Premium Order Munich sees 25% surge in visitors
Aug '13
With an increase in visitors of nearly 25% over the previous season, the Spring/Summer 2014 edition of PREMIUM ORDER MUNICH (POM) was a successful end to the ordering season.

From August 10-13, POM spread out over 12,500 square meters of Munich’s Zenith exhibition

The extensive brand portfolio covered all the fashion segments most relevant to the retail industry, from womenswear to menswear to accessories, shoes, and jewelry, making POM the most premium, comprehensive event of the Munich ordering season.

The three PREMIUM events in Berlin, Düsseldorf, and Munich are not only curated with a diligent eye on the brand portfolio, all three also ensure that the needs of the retail industry remain at the forefront. That means stringent brand standards, a clear concept, and a comprehensive range of services on offer to make the work of both exhibitors and visitors as efficient and pleasant as possible.

Anita Tillmann: “Those who operate in the premium fashion segment place their orders at PREMIUM. The feedback we receive from both exhibitors and visitors is very good, in regards to both the trade shows’ content and organization. It cannot be denied that retailers have become more careful, however.

"For the next season, one thing we are already working on is innovatively strengthening the dialog between the industry and retailers, creating an intelligent platform that makes information available even beforehand. On behalf of myself and my team, I would like to thank all our exhibitors and partners for putting their faith in us and working with us. We are already looking forward to the next season.”

Premium Order Munich

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