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Opening Ceremony pays homage to Elvis Presley
17
Aug '13
Once again the King of Rock and Roll, who still rules the heart of millions, Elvis Presley became alive through a 22-piece capsule collection, launched recently by the New York-based multi-faceted retail establishment Opening Ceremony.
 
Licensed under the Elvis Presley Enterprises, the clothing label has unveiled a Fall/Winter 2013 line on the eve of Elvis Week, which is currently going on at the late American singer’s palatial mansion ‘Graceland’, Memphis, Tennessee.
 
Inscripted with classic song titles like ‘Suspicious Minds’ and ‘Heartbreak Hotel’, the 22-piece collection features sweatshirts, button downs, denim jackets, sweaters and T-shirts accentuated with crystals and archival images of the handsome evergreen star.
 
In addition to the casualwear line, the brand has also released a lookbook (shot by the British photographer Jamie Hawkesworth), which features street-cast locals sporting the ensembles in the legendary singer’s hometown.  
 
Founded in 2002, Opening Ceremony is a unique retail concept comprising of wholesale showrooms and in-house clothing lines, as well as an e-commerce site, TV channel and an annual magazine.
 

Fibre2fashion News Desk - India


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