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Sweden's '& Other Stories' partners Alöe for lingerie line
21
Aug '13
courtesy: vogue.co.uk
courtesy: vogue.co.uk
Famous Swedish retailer ‘& Other Stories’ have joined forces with the luxury loungewear label Alöe to launch a one-off capsule lingerie collection.
 
Inspired from the professional dancers’ warm-up clothing, the chic, covetable and stylish line has been created by Alöe’s designer Claire Judge.
 
Meant to be seen and not hidden under regular clothes, the soft neutral coloured delicate innerwear ensembles can be easily layered over one another.
 
Made from luxe materials like silk and lace, the line’s kimonos, playsuits, camisoles and bra and brief sets are accentuated with minimal and ultra-feminine aesthetics.
 
Titled as Alöe for & Other Stories, the collection will be available in stores from August 22, 2013 onwards and online at Stories.com.
 
The Stockholm-based clothier ‘& Other Stories’ specializes in women’s ready-to-wear fashion clothing and accessories. 
 
Founded in 2003, London-based Alöe commands an impressive client list that includes the likes of Kate Moss, Dita Von Teese, Yasmin Le Bon, Jade Jagger, Nicole Kidman and Florence Welch.
 

Fibre2fashion News Desk - India


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