The location has been a women's boutique for over 10 years. Prior to the acquisition from "The Basement," the successful 110 Couture occupied the space and relocated in Birmingham re-opening as "Bridget & Staci."
"We want to assist women in looking and feeling special, because they are. If we offer the same pieces as other 'couture' boutiques in the city, that is not special," said President of One Ten Below, Martin Khemmoro.
"Although we offer designer brands such as Aiko, Ashley B, Frankie B, Roberto Cavalli, Valentino, and others...We are focused on special one of a kind, handmade, Italian, French, Israeli, and Middle Eastern designed pieces. Not apparel you can find anywhere," he said.
One Ten Below brings a fresh approach to women's fashion offered in Birmingham. One Ten Below plans on a grand opening fashion show event before 2014.
One Ten Below