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Synergy to host Design Challenge at London Fashion Week
Aug '13
This year, The SYNERGY Events is once again presenting unknown designers with the opportunity to create new looks to be showcased in one of the fashion capitals of the world in London, UK during London Fashion Week on Sep 13th, 2013.

The SYNERGY Events, a Boston, USA based company that constantly redefines what is vogue and refined through its high-end events released their plans for the 2nd Annual Emerging Trends Fashion Challenge London; a fashion challenge for up-and-coming global fashion designers hosted at the Radisson Blu Portman Hotel, 22 Portman Square London on September 13th, 2013.

The company has hosted four Emerging Trends fashion shows during Boston Fashion Week in the past, each one showcasing designers from all over the globe, from Iceland to China and everything in between.

Last year, in July of 2012 the SYNERGY Events host its first Emerging Trends Fashion Challenge in Paris, France. The winner of the challenge Christine Manthey, received prizes worth over $10,000USD which included an opportunity to present her collection at the 2012 Boston Fashion Week- The Emerging Trends show as a featured designer.

"We are pleased to present this opportunity to global emerging talents who need the most exposure over established brands. We are looking forward to helping launch unknown brands by casting the spotlight in London, one of the fashion meccas in Europe."  says Reaz Hoque, CEO of the The SYNERGY Events.

The contest will include three rounds; first, the chosen contestants will show their take on classic trends; second, ten remaining contestants will demonstrate their understanding of current trends with three looks; third, the final five contestants will show five looks that show their understanding and knowledge of future trends.

The winning designer will be chosen based on overall design ability and creativity, as well as a live interview in front of the judges. The 2013 designers competing for the show include such designers as: Nina Athanasiou (Germany), Elena Jones (Canada), Shefali Couture (Saudi Arabia) and Hope Wade Designs (Jamaica). The opening presentation prior to the contest will be by Rudy Wolff (Norway).

Founder of Global Fashion Management, Thierry Bayle, with over 20 years of international experience in fashion business development, will be one of the judges who will chose the winner. He is followed by British fashion entrepreneur Barry Laden and Ben Muis, one of the most well known fashion and luxury consultants.

UK based non-profit partner Mayamiko Trust is the official charity for the event which works to fight poverty by means of sustainable activities. The organization will be at the event to showcase their Bricks of Hope Campaign for the opening of a production center in Malawi. Models for the show will be provided by Flawless Model Agency and hair and makeup for the show will be provided by Spirits Salon.

About the SYNERGY Events

The SYNERGY Events has held numerous high-end events throughout Boston, London, New York, and Paris, France giving young professionals, fashion designers, performers, and artists the opportunity to network, mingle, and take part in an extraordinary and highly dynamic community. These exclusive events are known for their unrivaled luxury and guaranteed satisfaction.


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