Brazilian govt to discuss funding fashion projects

02 Sep '13

2 min read

The Brazilian Minister of Culture, Marta Suplicy, has scheduled a meeting with representatives from the Brazilian Textile Industry Association (ABIT) to discuss the application of Rouanet Law in the fashion industry.

The Rouanet Law is a Brazilian law that encourages cultural investments that can be used by firms and citizens to help finance cultural projects.

According to the Minister, the interest of the ABIT in raising funds for projects associated with fashion would not be detrimental to other segments such as music or theatre in the country, reports Brazilian newspaper Folha de Sao Paulo.

Speaking at an inauguration ceremony for Guti Fraga, the new president of the Foundation of Arts (FUNARTE), at the Palace Capanema, in Rio, the Minister said the ABIT has never availed funds through the Rouanet Law before and now sponsoring projects associated with fashion may be the next step.

Recently, the Minister of Culture had authorized funding through Rouanet for three of the country’s fashion designers—Pedro Laurenco, Alexandre Herchcovitch and Ronaldo Fraga, which was criticized by various cultural associations in Brazil.

Initially, the National Commission of Culture Incentive had rejected the proposal by Laurenco, which aimed to raise £2.8 million for his show at fashion week in Paris in 2014, but the Minister reversed the Commission’s decision and approved the project.

Minister Suplicy said the fashion sector should also be encouraged and other segments should not be against the initiative to support fashion.

A gesture of encouragement towards Brazilian designer to showcase their creations at fashion week in Paris is not just promotion of a personal project, and the success of these professionals could help internationalize Brazil’s image, she added.

Fibre2fashion News Desk - India

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