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Gucci offers virtual walk into Milan flagship store
03
Sep '13
With the recent opening of the House’s first men’s flagship in Europe in Milan’s Brera district, Gucci is the first brand in the italian luxury sector to join Google Business Photos project and launch indoor view on Google Maps.

Thanks to this new feature from Google’s Street View technology, visitors can now take a virtual walk through the boutique and experience Creative Director Frida Giannini’s design concept throughout the store spanning more than 500 square meters across three floors.

With the doors of the boutique now open to online visitors, Google Maps users can experience 360° panoramic store imagery and view the House’s men’s collections.

On the ground floor, the flagship features ready-to-wear, shoes, luggage & lifestyle accessories, small leather goods, sunglasses, watches, jewellery and fragrances.

Meanwhile, the upper floor houses a dedicated space complete with a VIP fitting area showcasing the MADE TO MEASURE program together with MADE TO ORDER service for men’s shoes. Downstairs, the lower level hosts a further selection of the men’s ready-to-wear collections along with shoes, silks, an assortment of sunglasses and belts.

The experience is available via mobile, tablet and desktop through Browser and App navigation. On the Google Maps App for Android and iOS, users can access the in-store view using the accelerometer that allows navigation simply by moving around one’s device.

About GUCCI

Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors.

Gucci


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