Fashion designers set to sharpen skills at MSFW

04 Sep '13
2 min read

Hundreds of fashion designers, manufacturers, retailers and marketers are set to sharpen their skills and discover new ideas at MSFW: Industry’ today – a highlight of Melbourne Spring Fashion Week (MSFW).

Minister for Innovation, Services and Small Business Louise Asher said the Victorian Coalition Government was once again sponsoring MSFW’s comprehensive industry program to make fashion businesses more inventive, productive and sustainable.

Ms Asher said the Coalition Government was also sponsoring the Domestic Retail Program, which is bringing 19 fashion industry workers from 10 regions across Victoria to the festival, providing them with networking opportunities and a forum to share their regional retail experiences.

“The Coalition Government is proud to support MSFW to inspire best practice, innovation and business growth as well as promoting our creative business talent,” Ms Asher said.

“MSFW: Industry offers an insight into local and global retail issues and trends. It provides business linkages and delivers cutting edge information to make businesses more productive and competitive.

“The mantra of this year’s Industry day is ‘Learn, Share and Grow, Together.’ It is a great opportunity for retailers, bloggers, designers, student and stylists to discover initiatives and resources that can help start or grow a business and solution-based strategies for creating and managing a brand.

“The MSFW program helps businesses in regional Victoria to engage with high profile Melbourne designers, wholesalers and retailers to learn about corporate supply chains and the dynamics of running larger businesses.

“The Coalition Government considers the MSFW as vital in providing advice, support and best practice learning to guide regional retailers in developing their enterprises. This will lead to an enhanced contribution by regional retailers to their local economies.

“More than 100,000 people are expected to attend the festival week. Last year it contributed more than $2.5 million to Melbourne’s economy through investment in venue hire, equipment, contractors, catering, talent, staff, publicity and marketing.

“An additional $3 million was injected through money spent by visitors both in-store and on auxiliary goods and services during their stopover in the city.

“In total, MSFW results in more than $5 million in economic benefit to the city but importantly it is also a major platform to showcase design students, emerging and established designers, new retailers and other small to medium sized enterprises,” Ms Asher said.

State Government of Victoria

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