Home / Knowledge / News / Fashion / Luxury brand Prada opens first store in Sweden
Luxury brand Prada opens first store in Sweden
07
Sep '13
Prada opens its first store in Stockholm, Sweden, on the prestigious Birger Jarlsgatan.

The store, designed by architect Roberto Baciocchi, has a total surface area of 585 square metres on a single level, and offers the men's and women's leather goods and accessories collections, plus women's footwear and ready-to-wear.

Its store front is harmoniously inserted in the building's stone frame, with two entrances and several windows alternating in skilful balance.

Inside, the location is divided into several rooms that enhance the different product categories.

The black and white chequered marble floor - typical of Prada's historic identity – acts as a unifying element in the space. Carpeting defines the women's footwear and ready-to-wear areas.

Covered in green fabric panels, the rooms displaying men's and women's leather goods feature thin-framed polished steel cases - enriched by black Marquina marble drawers -, precious polished steel counters with coloured saffiano leather drawers and green velvet seats.

Black marble portals lead into more reserved areas, offering the women's footwear and ready to-wear collections respectively. The first one is defined by classic niches, a symbol of Prada's heritage, reviewed on a green fabric curtain backdrop; curved green velvet sofas and round crystal tables complete the furniture.

Ready-to-wear is displayed in two rooms, also completely covered in green fabric curtain material. A display system with transparent perspex panels and special tables with shaped perspex tops create a unique, sophisticated atmosphere.

Prada


Must ReadView All

Pic: Shutterstock

Textiles | On 27th Feb 2020

Australia willing to consider FTA with India on RCEP lines

Australia is willing to consider a bilateral free trade agreement...

Pic: Shutterstock

Apparel/Garments | On 27th Feb 2020

Hun Sen asks PRC garment investors not to leave Cambodia

Prime Minister Hun Sen recently again told Chinese garment sector...

Pic: B.Zhou / Shutterstock.com

Retail | On 27th Feb 2020

Retail brands restrict China operations amid COVID-19

The outbreak of COVID-19 is disrupting business dynamics in China....

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

South India has a very strong manufacturing base

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Lin Jing,

Lin Jing

Jiangsu New Victor is a Chinese mechanical equipment manufacturing...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search