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Luxury brand Prada opens first store in Sweden
Sep '13
Prada opens its first store in Stockholm, Sweden, on the prestigious Birger Jarlsgatan.

The store, designed by architect Roberto Baciocchi, has a total surface area of 585 square metres on a single level, and offers the men's and women's leather goods and accessories collections, plus women's footwear and ready-to-wear.

Its store front is harmoniously inserted in the building's stone frame, with two entrances and several windows alternating in skilful balance.

Inside, the location is divided into several rooms that enhance the different product categories.

The black and white chequered marble floor - typical of Prada's historic identity – acts as a unifying element in the space. Carpeting defines the women's footwear and ready-to-wear areas.

Covered in green fabric panels, the rooms displaying men's and women's leather goods feature thin-framed polished steel cases - enriched by black Marquina marble drawers -, precious polished steel counters with coloured saffiano leather drawers and green velvet seats.

Black marble portals lead into more reserved areas, offering the women's footwear and ready to-wear collections respectively. The first one is defined by classic niches, a symbol of Prada's heritage, reviewed on a green fabric curtain backdrop; curved green velvet sofas and round crystal tables complete the furniture.

Ready-to-wear is displayed in two rooms, also completely covered in green fabric curtain material. A display system with transparent perspex panels and special tables with shaped perspex tops create a unique, sophisticated atmosphere.


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