Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / New approaches to tradition a key feature at Milano Unica
New approaches to tradition a key feature at Milano Unica
Sep '13
Bright weather echoed the colours found in the winter fabric collections of the upper end of the fashion market which is the forte of Milano Unica, which was very well attended by international buyers in an upbeat ambience from September 10 to 12.

Rich browns, gingers, mid-grey chalk stripes or bold sporty checks of all kinds feature, as do green tones, next to straw/black and grey/black in micro-weaves and archive patterns in jacketing collections. These include shiny venetians (Savile Clifford) flannel constructions and a concentration of bold, colourful jacketing checks (Alfred Brown).

Coatings and jacketings are key menswear influences in Europe, the US and the Far East. New approaches to traditional pattern - a touch of unexpected colour like turquoise, bright pink or red, interspersed with classic houndstooths, herringbones or fine windowpane decorations - appeal to younger, trendy people across the world. Overchecks of pink, blue, yellow and lime green add surprising colour.

Wool is the major beneficiary of jacket fashion for autumn/winter 2014/15. It is sometimes blended with other fibres like cashmere, silk or even vicuna, but more often used pure. However, yarn is teased, brushed, knotted and coated to be more than the sum of its parts.

Versatility was seen at its best in the magnificent setting of Milan's Galleria Vittorio Emmanuel for On Stage - the Milano Unica showpiece for young talent in association with The Woolmark Company. This year On Stage was part of the global Campaign for Wool which, with an address in impeccable Italian by HRH the Prince of Wales, enthralled an influential audience.

Wool trends include new finishing techniques: from chunky knits to fine floating weaves and matt suitings; technical features like wind-proofing and shower repellence with membranes to respond to the climate (Zegna) while Cerruti continues the use of wool for unusual garments such as the Parcour jacket collection.

Superlight flannels flirt with a little silk and extrafine Merino wool is aimed at deconstructed jackets at Loro Piana. Light pastel wools are made up for menswear with overchecks and flannel looks at Lane Bottoli.

Tradition comes in many different guises, as designers revel in the chance to design a more fancy cloth to fit the different themes emerging for the season, many visible at the very busy stand of The Wool Lab at Milano Unica.

Paler colours, leading with winter white, progress to very slight tints and designers produce 3D tactile designs in relief for a cosy cosseting look or sexily put with lace, ribbons and fancy matelassè effects for womenswear.

Substantial coat fabrics, often surprisingly lightweight, feature bouclès in dark red, rich blue or green micro patterns (Successori Reda) many of them double-face, brushed, felted or contrasting in traditional looser weaves. Fuzzy effects, velvets, soft Merino wool fluffy yarns abound for womenswear wherepassementerie consisting of frogging and embossing effects suggest opulence and optimism.


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Aditya Birla Retail

Apparel/Garments | On 20th Sep 2018

Indian Aditya Birla Retail to be acquired by Samara-Amazon

India’s Aditya Birla Group has signed a deal to sell Aditya Birla...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Cindy McNaull, Cordura

Cindy McNaull

We have broad range of options in durable fabrics

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search