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Prada's Miu Miu unveils new retail point in Shanghai
20
Sep '13
Miu Miu strengthens its presence in Shanghai, opening a new point of distribution in the International APM department store. All the brand’s product categories are represented.

This project stands out thanks to its aesthetic research and its imposing size, with a 10 metre-high and 42 metre-long outer facade and an inner space arranged on two levels.

On the ground floor, two rooms, enveloped in the iconic damask fabric are dedicated to bags, accessories and footwear collections, displayed like upscale jewelry pieces in safe-shaped display cases.

At the centre, a spiral staircase of matte gold and marble, leads to the upper floor where the ready-to-wear collection is presented in mirrored crystal cases.

The store, designed by Architect Roberto Baciocchi, maintains Miu Miu's historic image and brand identity, with a skillful blend of classic elements and contemporary details.

Prada


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