Fashion brand Miu Miu opens new store in Hong Kong

The storefront, made with transparent crystal and metal screens, introduces the interior space like a theatre curtain, thus offering an evocative glimpse of the store and the product displayed.

Inside, in an environment defined by damask curtained walls, the brand's collections are presented in bright display niches made of mirrored honeycomb material. The ceiling, also made of the same material, reflects diffused light, thus creating an interplay of contrasts with the elegant absolute black granite floor.

The store, designed by architect Roberto Baciocchi, portrays the iconic elements of the brand, balancing an avant-garde spirit with the sophisticated nature of Miu Miu.

Prada