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Ashish Soni named 'Grand Finale' designer at WLFW
Oct '13
Wills Lifestyle, ITC’s premium fashion brand is delighted to announce Ashish Soni as the Grand Finale designer for Wills Lifestyle India Fashion Week Spring Summer 2014 edition.

The acclaimed designer is all set to grace the finale with his collection ‘La Dolce Vita’ inspired by Hollywood glamour interpreted in his signature understated style. Ashish Soni will also create an exclusive collection for Wills Signature, which will be retailed from Wills Lifestyle stores across the country.

Commenting on the association, Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business Division said, "The Wills Lifestyle Grand Finale has always set new benchmarks with every edition in showcasing India’s leading designers and their signature flair and creativity. We look forward to a fabulous show which will truly showcase Ashish's mastery of his craft. His elegant and effortless sense of style is a perfect match with the Wills Lifestyle brand.”

He further added, “Wills Lifestyle has taken the unique initiative of partnering with India’s leading designers to retail the exclusive co-creations at the stores. This enables the fashion industry in reaching out to consumers across the country thus furthering the business of fashion.  The partnership with Ashish will extend beyond the ramp, with an exclusive collection being available at Wills Lifestyle stores."

FDCI president, Mr. Sunil Sethi said, "We are delighted that Ashish Soni is back after a hiatus to do the finale show at WIFW SS 2014. I have worked with him during his participation at the New York Fashion Week. His 'less is more' philosophy has made him a favourite among those who value minimalism, fit and superlative tailoring over bling. I’m sure Ashish with his international experience will showcase a powerful collection that will spearhead the creation of a new design aesthetic, widening the breadth of possibilities as he brings with him a treasured wealth of excellence."

A delighted Ashish Soni said, “It gives me tremendous pleasure to be chosen as the Grand Finale designer for the upcoming edition of Wills Lifestyle India Fashion Week Spring-Summer 2014 and the collaboration with this event is extremely inspiring and is always a boost for any designer’s creative juices.

"I have always been a big supporter of the Wills Lifestyle India Fashion week and in my mind it is the premier platform for fashion in India for both upcoming and as well as established labels. My collection is titled ‘La Dolce Vita’ and I will be creating a line of stylistic clothing with a glamorous edge for both men and women.”

The ‘La Dolce Vita’ collection by Ashish Soni is an ode to the nonchalance and sensuality of the actresses from the 50’s. The dresses are fit for a walk down the red carpet. Jackets with in cut seems molded around the body, big masculine trousers, crisp white shirts, swirling circle skirts highlight the fit & flare flavored silhouette. The smoking tuxedo suit is just the right mix of laid back elegance and modern decadence.

The men’s collection will showcase Ashish’s interpretation of Tuxedo suits and dinner jackets perfect for modern black tie events. These masterpieces will feature fitted cuts and a variety of chic lapels in fabrics such as mohair wool blends to provide luminescence. Look out for the double breasted dinner jacket and scooped waistcoats as the highlights of the collection.

The Wills Lifestyle Grand Finale will be the highlight of India’s premiere fashion & trade event Wills Lifestyle India Fashion Week on Sunday, 13 October 2013 in New Delhi at Pragati Maidan.

Fashion Design Council of India

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