The celebration kick started with a Fashion Night Event that included a fashion show, an awards ceremony for the emerging designers, a cake cutting ceremony and a red carpet that led to the exhibition of 25 hip and trendy designer labels.
The event was attended by renowned fashion designers of brands such as Sammy K, Maria Rao, Flairs, Selections and S3 Couture. These designers flew in especially for the event from Pakistan.
The top three awards were given to Sammy K, Maria Rao and Flairs by Naureen Fayyaz respectively and in addition to this, Nadia Zaidi also received the award for the new designer of the year.
Commenting on the evening, Anna Shoaib Co-Owner of Signature Studio said,”We opened our store last year with a vision to make Pakistani designer wear available to customers in UAE, stocking apparel that is stylish yet affordable to meet the lifestyle of our customers. We have received tremendous response in the past one year and this event was the perfect way to celebrate it and extend our gratefulness to our customers and designers for all their support”.
The concept of Signature Studio is to provide a platform for many emerging designers from Pakistan to exhibit their collection in Dubai. Dubai has become a fashion hub for the Middle East and when it comes to eastern designer wear, fashionistas are always on a look out for new, trendy and designer labels. Signature Studio stocks clothes and accessories that are perfect for every occasion from a vast variety of designers – cuts and designs suitable for all.
Signature Studio has 25 local and international designers such as Nadia Zaidi, Kaukab, Change, Madeha Khurram, Marya Javed, Annus Abrar, Rabia J, Heritage Couture and many more. The range of collection includes casual wear, jumpsuits, kurtis, palazzos, semi formals, jewellery and clutches.
Shoaib Azam, Co-Owner at Signature Studio also commented, “We work really hard to provide these designers with a platform that nurtures their talent and helps them achieve what they are aiming for. We also work hard in selecting these hidden gems from the fashion industry and making them available to our customers in Dubai. Our promise is to continue bringing new talent to the fashion industry that meets lifestyle needs of our customers”.
Signature Studio LLC