The launch of this new store concept will take place mainly in the European market. By the end of the year, the brand expects to open 13 new megastores, reaching a total of 18 stores of this kind.
The main goal is to carry all the lines of the group (MANGO, H.E. by MANGO and MANGO Touch) under the same roof. In August of this year, the group expanded its repertoire with the creation of two new lines: MANGO Kids and MANGO Sport&Intimates.
The main markets in which the brand has planned to introduce this concept are Spain, France, Germany, Belgium, the Netherlands, Luxembourg, Russia, Italy, Norway and Poland and in cities such as Barcelona, Bilbao, Paris, Maastricht and Munich among others. In this last city, the brand will open its largest store in Europe in October, with a surface area of 2,300 m2.
As of today, the brand has already confirmed 12 new megastores which will open in 2014, in countries such as Spain, the UK, Switzerland and the Netherlands among others.
The firm, which has more than 2,600 stores across 107 countries, ended 2012 with a turnover for the MANGO MNG Holding, S.L.U Consolidated Group and subsidiary companies of 1,691 million euros, a figure that corresponds to RRP sales without VAT in own stores, plus wholesale sales to franchises.
This turnover represents a 20% increase over 2011. Given the strong international presence of the brand, 84% of turnover corresponds to foreign markets and the remaining 16%, to the domestic market.
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