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LoinCloth presents SS line at Phoenix Fashion Week
Oct '13
The LoinCloth Spring/Summer 2014 collection: GRIND & SHINE: When Struggle Meets Success was showcased at this year's Emerging Designer Competition at Phoenix Fashion Week and was greeted by a sold out crowd on October 3rd at the Talking Stick Resort in Scottsdale, AZ.

The aim of this collection is to bring light to the trials and successes of pursuing a dream. From top to bottom, the collection includes classic cuts with subtle contrast to highlight the constant grind of the young and ambitious.

We complimented those pieces with louder colorways and prints to signify the moment where the driven get their time to shine and take full advantage of it. On the runway, our models donned accessories by Clutch Jewelry and Melis as well as special collaborative bags by Beautiifash and yours truly. Between story line and styling, we received a great and very humbling reaction from the crowd:

“LoinCloth, a brand that gives casual wear and street style a new dimension with a wide variety   of playfully printed button-ups, making them perfect for any occasion." - ATOZ Style Guide

“The energy from the first model that walked out on stage in LoinCloth LA looks was contagious! All of the models seemed to really like what they were wearing because these guys were strutting their stuff. LoinCloth's pieces were very colorful and definitely stand out in men’s apparel."- Rochelle York, Stylist

About LoinCloth Los Angeles:

Based in Hollywood, CA, LoinCloth Los Angeles is a lifestyle apparel brand who aims to provide original clothing to the young and ambitious. The brand's purpose is to highlight the joys and tribulations of pursuing a dream. What started with just an idea and -$143 in the bank, has grown into a brand that equips driven individuals with the quality and comfort they need to take on life’s obstacles. With “A Penny and A Plan” as its motto, LoinCloth Los Angeles continues to see through limitations and reach for the next level.

About Phoenix Fashion Week –

Phoenix Fashion week is the premiere fashion industry event in Arizona.  The organization’s mission is to bridge designers and buyers together through our three pillars of fashion, education and humanity. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week continues to gain rapid acclaim for its community service efforts and for infusing world-class innovation into the Southwest.


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