Designer Poonam brings Gujarat & Rajasthan culture to WIFW

Her inspiration comes from the richness and creativity that is so common in these states. From elegantly dressed women, who are simple but bold in their attitude to the landscape of the desert with surreal calmness in its outlook, the states exude admirable splendour in every aspect.

Poonam Dubey says, “It is hard to find the rich cultural and artistic diversity anywhere else that we have in India. People, places, architectural marvels, food, crafts, festivals – everything about India is so inspiring and vibrant in every sense.

Even foreigners are not untouched by the richness of our country, who keep coming back here to learn something new, which they find missing in their own cultures.

So, being part of this culture, it would have been almost impossible to detach myself from my roots. Hence, I designed this collection, which is about real India that is truly beautiful.”

Wills India Fashion Week