Prada and Printemps are re-interpreting and enchanting customers yet again with the essential and obsessional Christmas classics.
The façades at Printemps Haussmann department store will showcase the magic of Christmas Eve: carried by his legendary reindeer, in a smoldering scattering of stars and snowflakes, Santa Claus takes off into the sky on his 16-metre sleigh and glides along the emblematic House of Savoy’s coat of arms and knotted rope of Prada that is draped elegantly across the façade.
The Prada and Printemps “Joyful Obsession” Christmas will then take shape in eleven window displays on boulevard Haussmann, where tradition and originality mingle for a truly exceptional Christmas. Two of Prada’s renowned symbols - the chequered pattern and the teddy bear – will be showcased in a new and original concept.
In the heart of the department store, the atrium will be transformed for the occasion in the traditional and surrealist re-interpretation of the Prada historic store in Milan Galleria Vittorio Emanuele II, playing host to all of the products designed exclusively by Prada for Printemps.
A giant Advent calendar, in the style of traditional Italian architecture, will cover the main walls. The numbered windows will offer glimpses of animated mannequins as well as gift boxes made of the iconic Prada ‘saffiano leather’.
The special designed collection will include sophisticated ready-to-wear, bags, accessories and shoes featuring exclusive prints and colors, as well as typical Christmas gifts such as original advent calendars, carillons, foulards, essences and candles.