Home / Knowledge / News / Fashion / Alison Townshend launches Italian-made Luella line
Alison Townshend launches Italian-made Luella line
25
Oct '13
There’s no denying that over the past few years retail has changed, customers expect more from their shopping experience than ever before and independents need to up their game in order to compete with the larger multiples.

Alison Townshend understands how restrictive buying can be for independent retailers; she has spent the last 10-years building up her own boutiques gaining a loyal customer base.

Noticing the need for an injection of fresh stock throughout the season Alison became frustrated by the way many fashion labels dictate how much stock can be bought, when it is bought and paid for and by the lack of new lines being introduced throughout the season.

After a dismal winter Alison sourced Italian manufacturer’s to produce her own label ‘Luella’. “The introduction of ‘Luella’ into my shops has been a god-send,” says Alison, “I was able to react quickly to the needs of my customers. If you remember the summer didn’t get going until July but thanks to the quick-turnaround I was able to add in quality limited-edition pieces from the ‘Luella’ label.”

Alison has spent the last few months extending the range and is now able to offer the ‘Luella’ label to independents and boutiques. Forget forward ordering, Luella is available on demand and accepts low minimum orders with fast delivery. Lines are frequently introduced throughout the season and short order is also available.

Alison says, “Fast sell-through coupled with limited time availability of garments is key to the success of major fashion retailers. Everything we offer at Luella helps our stockists to emulate this sales tactic. This results in a very positive up-turn in cash flow and a means to keep customers coming back. Our WSPs and RRPs also give scope for a minimum three hundred and fifty percent margin.”

Luella designs offer flattering wardrobe staples with a nod to current trends all the pieces are manufactured in Italy using the finest Italian fabrics.

Alison Townshend


Must ReadView All

Pic:  TonelsonProductions / Shutterstock.com

Apparel/Garments | On 16th Apr 2021

CPTPP boosts Vietnam's exports, pandemic a mild dampener

Vietnam's exports to its partners in the Comprehensive and...

Pic: Smartwool

Apparel/Garments | On 16th Apr 2021

US merino wool apparel maker Smartwool to go 100% circular by 2030

Smartwool, a Denver, US-based maker of merino wool apparel for active ...

Pic: Steve Madden

Apparel/Garments | On 16th Apr 2021

US company Steve Madden acquires remaining share of European JV

Steve Madden Ltd, a leading designer and marketer of fashion-forward...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Emmi Berlin,

Emmi Berlin

With the support of the first investors - Finland's Technical Research...

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Akash Sehgal,

Akash Sehgal

Part of retail and hospitality conglomerate Landmark Group in Dubai,...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search