Designer Ying Gao wins Silver A' Design award

Playtime exists at the intersection of fashion design and interactive technologies. It references two key scenes of Tati’s film. Playtime explores the concept of transformation. In the context of a fashion show with sounds and lighting, the possibility for the viewer to photograph or shoot the dresses on video is rendered difficult: they will appear blurry in the recorded image. The first dress will appear blurry and the second dress will react to the flash of the camera, itself becoming a light source when a photo is taken.

The Silver A' Design Award

The Silver A' Design Award is a prestigious award given to top 5% percentile designs that has achieved an exemplary level of excellence in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.

About A' Design Award and Competitions

A' Design Award and Competitions, aims to highlight the excellent qualifications of best designs, design concepts and design oriented products. A' Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience.

A' Design Award