For Hust&Claire it is crucial that the company can vouch for the supplier's production conditions. And the company behind the kid's brand - Claire Group - has documentation to prove that it takes CSR seriously in the form of its SA 8000 certification, which is the highest certification in the field.
"For modern parents, it is increasingly important that the children's clothing is manufactured under proper conditions. In our collections for Spring 14, we have numerous styles that are GOTS certified. We have also launched new styles produced in bamboo fibres that add extreme softness to the fabric", says CEO Nikolaj Hust, who also highlights vintage jeans as some of the most important news in the upcoming summer season.
Claire Group was certified according to the international standard, SA 8000 in 2012. Founder of the Claire Group Anders Hust has worked with social responsibility since 1980 - long before the CSR term became widespread.
"Our focus on quality stretches beyond the textile products. It also reflects the responsibility we have towards people and the planet. We do our utmost to act in an ethically responsible manner. For instance we will never enter a partnership with a supplier that makes use of child labour or is engaged in underpaying his workers", states Anders Hust.