British GQ collaborates with Woolmark on wool feature

"For the last 25 years GQ has gone out of its way to celebrate the classic and the contemporary, the traditional with the modern. In our rock 'n' roll Savile Row wool story in our 25th anniversary we think we may have achieved the perfect fusion of the two. By shooting some of the greatest rock icons in the best of Savile Row wool tailoring, we hope we have produced a timeless portfolio that properly reflects the brand values of both GQ and Woolmark," explained Dylan Jones, Editor, British GQ.

The collaboration provides consumers with instant visual access to the variety and flexibility offered by wool, from luxury suiting to more relaxed tweeds and coats as preferred by each of the musicians. The versatility of Merino wool and the mix of different music genres provide a snapshot of Music. Fashion for your ears; and Fashion. Music for your eyes.

Released on 31 October, the British GQ December 25-year celebration issue also coincides with a two week display on Savile Row and Jermyn Street of life-size images of the musicians in their wool finery and commemorative window decals and wool displays.

Woolmark