Yamamay to unveil $1mn swimsuit at Miss Universe show

07 Nov '13

2 min read

Italian swimwear and lingerie brand Yamamay will unveil their official MISS UNIVERSE collection, YAMAMAY FOR MISS UNIVERSE, during the worldwide MISS UNIVERSE telecast, by unveiling a one-of-a-kind emerald, ruby and diamond swimsuit valued at one million dollars. The spectacular swimsuit has traveled from Milan, Italy to Moscow, Russia (with armed guard) just in time for this global event, which will take place at Crocus City Hall November 9th at 9 p.m. ET on NBC.

The Miss Universe contestants' swimsuit styles have evolved over the show's rich 62-year history, but the pageant's celebration of confidence and beauty has always remained the same. The new YAMAMAY FOR MISS UNIVERSE collections will honour the glamorous styles that have been worn by elegant women from around the word.

The 2013 MISS UNIVERSE swimsuit competition will feature the new collection, captivating a viewing audience from around the globe when the million dollar suit takes center stage. The debut of the YAMAMAY FOR MISS UNIVERSE swimsuits, which will be available in select stores and online this December and around the world beginning in January 2014, kicks-off the partnership between Yamamay and the Miss Universe Organization.

The MISS UNIVERSE 2013 titleholder will be awarded the unique opportunity to model the YAMAMAY MILLION DOLLAR SWIMSUIT FOR MISS UNIVERSE the day after she is crowned at her first official photo shoot and in front of the MISS UNIVERSE international press corps, during a press conference at the Crowne Plaza World Trade Centre in Moscow.

Miss Universe 2013 will also be featured in the international advertising campaign for the YAMAMAY FOR MISS UNIVERSE collection, including its two new lines called TIMELESS and SPARKLING; which are inspired by movie stars from the 1950's and a revised glam punk style.

The Miss Universe Organization

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