The Swedish retailer will enter this bustling iconic destination on Thursday, November 14th at 12:01 a.m. with a ribbon cutting and lighting of the H&M logo on the top of 4 Times Square by global fashion superstar, Lady Gaga.
"This is truly a milestone moment for H&M, to have a footprint at the crossroads of the world and own a piece of the NYC skyline with our brand illuminated on top of this impressive building," says Daniel Kulle, U.S. President for H&M. "With over 7,000 square feet of LED screens, and a 53 foot glitter wall in this ground breaking location, we knew we had to partner with a star who shines as bright as the store."
This dynamic store embraces modern technology with a digital runway: a virtual catwalk projecting images of guests onto exterior screens that brighten the backdrop of the city that never sleeps. This unique content can also be accessed in real-time through the customers' social media platforms.
The store interior features other digital components such as LED screens, a charging station equipped with iPads, interactive mannequins and much more. Fluorescent fixtures and geometric metal installations further complement the futuristic, tech savvy store design.
The approximately 42,000 square foot store will offer collections for ladies, men, young ladies and young men, with separate "shop in shop" areas for accessories, lingerie, sports apparel, maternity and the brand's plus-size line, H&M+. This location will carry the Swedish retailer's fantastic children's collection, which features quality clothing for kids of all ages, from newborn to fourteen years. This will also be the first store worldwide to debut the Isabel Marant for H&M collection to the public.
In honor of the launch of Lady Gaga's new album, ARTPOP, H&M Times Square and over 175 stores nationwide will sell her CD for an exclusive price of $9.95 while supplies last.
This store is located at 4 Times Square and will be the 12th store in Manhattan, New York 10036, NYC has the largest concentration of H&M stores in the country, employing over 1400 people.