Home / Knowledge / News / Fashion / Pitti Uomo 85 to host special projects & previews
Pitti Uomo 85 to host special projects & previews
Nov '13
Over the years, Pitti Uomo and Florence itself have become the key reference point that the world’s finest manufactures choose to present their new collections and special projects and to launch their global strategies at the start of the buying season.

Pitti Uomo has also received a greater number of requests to stage projects conceived specifically for the fair – events that draw the top buyers and international trade press.

Here are just some of the main new events and previews that will be presented at Pitti Uomo 85:

- Scotch & Soda has picked Pitti Uomo and the striking location of the Sala dell’Orologio to present the preview of the eclectic couture collection Atelier Scotch with a special project;

- Roy Roger’s, the historic brand, will be presenting its world and style in a new area in the Main Pavilion;

- WP Lavori in Corso will be presenting at Pitti Uomo the world preview of the new Baracuta Blue Label Collection designed, from the FW 14 season, by the English designer Jeff Griffin;

-  The European preview showing of the capsule collection by U.S. designer Todd Snyder, in cooperation with the sportswear colossal, Champion;

- Caruso will be at Pitti Uomo with the “Fabbrica Sartoriale Italiana” project, for a rendezvous with all those who admire men’s tailoring;

- Tonello will present the menswear collection for the 2014-15 season of its jackets, a symbol of Made in Italy quality all over the world. The brand will also launch for the occasion the exclusive capsule collection T-jacket, with revisited shapes and palettes;

- The participation of Geospirit with a new area inside the Fortezza and the special event downtown Florence – during the days of Pitti Uomo - by Peuterey to celebrate its world and to present the brand new collection;

- The Dutch denim brand G-Star will present its denim selvedge and RAW Denim collection at the Teatrino Lorenese and will launch a new retail concept.

Furthermore inside the Fortezza da Basso there will be the ALTERNATIVE SET program. A calendar of temporary events and installations in special places at the Fortezza that are staged by a select number of designers. These events are not in the vendors’ stands, but in the common areas and special places around the Fortezza, and they test new communications and promotional methods that are fast, incisive, able to astound.

The brands participating in this edition will include: Art Comes First, Camo, L'F, Lvchino, Serdar Uzuntas and Todd Snyder + Champion.

Pitti Immagine

Must ReadView All

Pic: Shutterstock

Textiles | On 20th Feb 2020

An Industry Goes Viral

When the novel coronavirus, now called COVID-19, was first detected...

Pic: Shutterstock

Textiles | On 20th Feb 2020

Rising global import of sacks and bags

Overall trade of sacks and bags (for packaging of goods) has been...

Pic: freemind-production / Shutterstock.com

Retail | On 20th Feb 2020

Authentic Brands announces acquisition of Forever 21

Authentic Brands Group (ABG), a global brand development, marketing,...

Interviews View All

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Puneet Jain & Yatin Jain,

Puneet Jain & Yatin Jain

Odhni is an indutva or ethnicwear brand started in 1999 by the Jain...

Marcel Moser,

Marcel Moser

Switzerland-based Benninger is a leading manufacturer of technologically...



Italtex is a leading studio publishing fabric trend-books since 1959....

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search