The city of Mumbai will soon be seen glistening and dazzling as some of the biggest international designer and talent names in the global fashion industry come together for the first time at Signature International Fashion Weekend, from November 15th- November 17th.
International style diva, Sonam Kapoor, recently voted as the most stylish woman by Cosmopolitan, is the brand ambassador for Signature International Fashion Weekend. Sonam is featuring in the latest SIFW commercial with styling done by Rhea Kapoor and directed by Karan Boolani.
SIFW will showcase designs of International designers such a Micha Barton, Mark Fast, Bora Aksu, Cute Circuit for the first time in India and Indian designers known world over such as Falguni & Shane Peacock and Drashta.
These designs will be showcased by some of the leading glamorous international celebrities such as Carmen Electra, Irina Shayk, Nargis Fakri and Jacqueline Fernandez as they set the ramp ablaze.
The Signature International Fashion Weekend is a one of its kind property that aims at bringing international fashion to India. Each designer has their own unique energy, mood, character and rhythm that they will bring to life with their creations at one common ground being Mehboob Studios.
Commenting on the SIFW campaign Sonam Kapoor says ‘Make an Impression’, SIFW’s campaign tagline is something I relate with very strongly. I believe that if only you are confident, true to yourself and super comfortable in your own skin can you make an impression on those around you.”
“SIFW iconizes for very strong, individualistic values of a confident, self- made person and that’s exactly who I am. The campaign is all about being very fashionable and edgy. I love my look designed especially by Rhea; as it’s very contemporary, bold, confident and sexy.”
Talking about SIFW, Unnati Sinha, Senior Vice President, Marketing, United Spirits, said, "Signature is truly an international brand, with an international heritage and provenance acknowledged by global acclaim. Signature International Fashion Weekend has been crafted as an event complementing the brands international stature.”
“We have put together one of the finest showcase of International talent to show in India. Sonam Kapoor, recognized at leading international lifestyle events as India’s style diva, is the face of Signature International Fashion Weekend.”
“Featuring the collection of iconic international designers such as Mark Fast, Micha Barton and many others on internationally acclaimed glam-queens such as Carmen Electra, Irina Shayk, etc, the 3-day showcase of contemporary fashion is surely going to ‘Make an impression’ on the fashion and style conscious in Mumbai and the country.”
Confirming the Signature style and association with high-heeled fashion events like the Signature Premier Indian Derby and Signature After Match Parties, this latest proposition promises to drive home the brand’s successful persona in public spotlight. Signature India Fashion Weekend will be a platform through which several acclaimed international fashion designers will be showcasing their collections for the first time in India.
Signature International Fashion Weekend
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