"Rodeo Drive is so iconic to Los Angeles," says CEO and designer Tory Burch. "From a global perspective, it is also very important for our brand."
In celebration of the opening there will be a home collection exclusive to the Rodeo Drive flagship, including needlepoint pillows, brass frames, handmade boxes and pieces for entertaining. The entire Tory Burch collection will also be available, including ready-to-wear, handbags, shoes, jewelry, small leather goods, swimwear, accessories and the new fragrance and beauty collection with Estee Lauder.
Reflecting the easy glamour that defines Los Angeles, the three-story, 4700-square-foot space has been custom designed by Tory Burch and architect Daniel Romualdez to create a residential feel. A brass fretwork facade inspired by Chinese Chippendale sets the tone for a beautiful and intimate interior where abaca rugs, brown lacquer walls and cane tables provide a neutral backdrop for seafoam drapes, teal velvet sofas and blue-and-white porcelain.
Decorative elements feel elegant yet laidback — gold leaf peony wallpaper mixed with white coral sconces; a Madeleine Castaing carpet in an oak-paneled room; and a velvet sofa under an antique tile mirror Tory discovered in Morocco.
The flagship has several unique spaces as well, from a private VIP room for shopping to a terrace with a working fireplace and living room, blurring the line between indoors and out.
Tory Burch