Home / Knowledge / News / Fashion / Swarovski pushes boundaries at Victoria's Secret Show
Swarovski pushes boundaries at Victoria's Secret Show
15
Nov '13
Since 2002, Swarovski has been adding sparkling glamour to the celebrated catwalk extravaganza, the Victoria’s Secret Fashion Show, by exclusively providing the lavish crystals that adorn the costumes, jewelry, accessories and footwear by Nicholas Kirkwood.

This year, 20 eye-popping, custom creations will be modeled by some of Victoria’s Secrets’ most famous Angels, including Lily Aldridge, Alessandra Ambrosio, Karlie Kloss, Doutzen Kroes, Adriana Lima, Behati Prinsloo, and Candice Swanepoel.

With the bar set higher every year, the 2013 Victoria’s Secret Fashion Show will, for the first time, look to the future with the sparkling Swarovski costume created using 3D printing. This innovative process has brought about a paradigm shift that has changed the way the world thinks about design, pushing the boundaries of manufacturing beyond the imagination.

Renowned for being at the forefront of innovation, Swarovski, together with Victoria’s Secret, has incorporated this technology in an incredible high-tech costume that will be seen in the breathtaking Snow Angel section of the show. Designed by architect Bradley Rothenberg in conjunction with world-leading 3D printing company, Shapeways, the costume was made to precisely fit Lindsay Ellingson from a 3D scan of her form.

Next, 3D computer printing technology was used to create the geometric filigree characteristics of the design’s snowflake motif that will be encrusted with millions of illuminating Swarovski crystals.

Swarovski not only dazzles on the runway, but also in-store. In addition to the spectacular creations specially made for the show, exquisite lingerie from the Victoria’s Secret Designer Collection.

“For over 100 years, Swarovski has been the first to bring the finest products, services and innovations to the marketplace,” said Alexander Wellhoefer, Senior Vice President, Swarovski North America. “As the only crystal company that ensures our partners are always on trend and ahead of the market, the strength of the Swarovski brand combined with the creativity of Victoria’s Secret not only results in cutting edge designs for the runway, but also captivates the consumer with collections made with Swarovski crystals at retail.”

“Swarovski has become an essential collaborator and vital ingredient to the Victoria’s Secret Fashion Show team. After working with Swarovski for over 11 years I can’t even imagine doing the VS Fashion Show without them,” said Monica Mitro, EVP Brand Communications & Events, Victoria’s Secret. “They bring sparkle and brilliance to our runway outfits and truly help to make the show the incredible fantasy that it is.”

“Shapeways is thrilled to help make the 2013 Victoria’s Secret Fashion Show even more dazzling in partnership with Swarovski,” said Peter Weijmarshausen, CEO of Shapeways. “Shapeways’ 3D printing technology brings an unprecedented design element to the famed Victoria’s Secret wings, showing the immense opportunity 3D printing brings to creating beautiful, customizable items. This partnership helps push the boundaries and show what’s possible for the 3D printing industry, within fashion and beyond.”

Swarovski


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Feb 2020

France unveils environment score system for apparel

France has launched a system under which apparel may now display a...

Pic: Asia Pacific Rayon

Textiles | On 21st Feb 2020

APR’s new viscose rayon production facility inaugurated

The president of Indonesia, Joko Widodo, has inaugurated Indonesia's...

Pic: II.studio / Shutterstock.com

Fashion | On 21st Feb 2020

Re-commerce gaining momentum in India

The hazards of fashion industry are well-known, and to curb its...

Interviews View All

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Priyanka, Studio Priyanka Rajiv

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Cem Erdogrul,

Cem Erdogrul

Turkey-based Temsan Air Engineering is one of the leading manufacturers of ...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Paolo Crespi,

Paolo Crespi

Japan's Epson, a leader in digital textile printing, Italy's For.Tex, a...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search