Home / Knowledge / News / Fashion / Swarovski pushes boundaries at Victoria's Secret Show
Swarovski pushes boundaries at Victoria's Secret Show
15
Nov '13
Since 2002, Swarovski has been adding sparkling glamour to the celebrated catwalk extravaganza, the Victoria’s Secret Fashion Show, by exclusively providing the lavish crystals that adorn the costumes, jewelry, accessories and footwear by Nicholas Kirkwood.

This year, 20 eye-popping, custom creations will be modeled by some of Victoria’s Secrets’ most famous Angels, including Lily Aldridge, Alessandra Ambrosio, Karlie Kloss, Doutzen Kroes, Adriana Lima, Behati Prinsloo, and Candice Swanepoel.

With the bar set higher every year, the 2013 Victoria’s Secret Fashion Show will, for the first time, look to the future with the sparkling Swarovski costume created using 3D printing. This innovative process has brought about a paradigm shift that has changed the way the world thinks about design, pushing the boundaries of manufacturing beyond the imagination.

Renowned for being at the forefront of innovation, Swarovski, together with Victoria’s Secret, has incorporated this technology in an incredible high-tech costume that will be seen in the breathtaking Snow Angel section of the show. Designed by architect Bradley Rothenberg in conjunction with world-leading 3D printing company, Shapeways, the costume was made to precisely fit Lindsay Ellingson from a 3D scan of her form.

Next, 3D computer printing technology was used to create the geometric filigree characteristics of the design’s snowflake motif that will be encrusted with millions of illuminating Swarovski crystals.

Swarovski not only dazzles on the runway, but also in-store. In addition to the spectacular creations specially made for the show, exquisite lingerie from the Victoria’s Secret Designer Collection.

“For over 100 years, Swarovski has been the first to bring the finest products, services and innovations to the marketplace,” said Alexander Wellhoefer, Senior Vice President, Swarovski North America. “As the only crystal company that ensures our partners are always on trend and ahead of the market, the strength of the Swarovski brand combined with the creativity of Victoria’s Secret not only results in cutting edge designs for the runway, but also captivates the consumer with collections made with Swarovski crystals at retail.”

“Swarovski has become an essential collaborator and vital ingredient to the Victoria’s Secret Fashion Show team. After working with Swarovski for over 11 years I can’t even imagine doing the VS Fashion Show without them,” said Monica Mitro, EVP Brand Communications & Events, Victoria’s Secret. “They bring sparkle and brilliance to our runway outfits and truly help to make the show the incredible fantasy that it is.”

“Shapeways is thrilled to help make the 2013 Victoria’s Secret Fashion Show even more dazzling in partnership with Swarovski,” said Peter Weijmarshausen, CEO of Shapeways. “Shapeways’ 3D printing technology brings an unprecedented design element to the famed Victoria’s Secret wings, showing the immense opportunity 3D printing brings to creating beautiful, customizable items. This partnership helps push the boundaries and show what’s possible for the 3D printing industry, within fashion and beyond.”

Swarovski


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Apr 2021

NCTO seeks approval for collection of China 301 duties

The National Council of Textile Organizations (NCTO) of the US has...

Pic: Dong Nhat Huy / Shutterstock.com

Apparel/Garments | On 19th Apr 2021

Vietnam's export sectors become M&A targets for foreigners

Vietnam's textiles-garment and leather-footwear sectors are facing a...

Pic: EIN Presswire

Apparel/Garments | On 19th Apr 2021

EC funds campaign on disastrous impact of fast fashion

With clothes consumption increasing by 60 per cent in only 15 years,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Consumer sentiment will be conservative after lockdown

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Sandra Sequeira,

Sandra Sequeira

The JD Institute of Fashion Technology is the educational division of JD...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search