Home / Knowledge / News / Fashion / Iconic unveils Kardashian Kollection for Lipsy line
Iconic unveils Kardashian Kollection for Lipsy line
20
Nov '13
ICONIC, the fashion lifestyle destination recently unveiled the Kardashian Kollection for Lipsy at the ICONIC store in Dubai Mall with Khloe Kardashian, Raza Beig & Nisha Jagtiani launching the collection. Part of the Landmark Group, ICONIC is spearheaded by Raza Beig, CEO Splash & ICONIC along with Nisha Jagtiani, Business Head, ICONIC.

The Kardashian Kollection launch is the second successful celebrity association championed by Raza Beig, the first being the super successful launch of Being Human at Splash & ICONIC.

Talking on the association, Raza Beig, said "High-street fashion and collaborations are an instant way to gratify customers with looks that their favorite celebrities own and wear. Splash & ICONIC forayed into celebrity brand associations with the launch of Being Human, a brand pioneered by Salman Khan. The Kardashians have a huge following in the Middle East and therefore it was a strategic move on ICONIC's part to launch the brand and host Khloe for the launch celebrations."

With more associations planned in the future ICONIC is all set to expand its wings and create a strong footprint on the retail map of the Region.

About the Collection
The collection will be available for purchase in ICONIC stores in the UAE & Kuwait. Designed for Lipsy by Kourtney, Kim and Khloé Kardashian, the collection will feature a wide mix of high-end, trend driven looks, including a sequined biker jacket, tribal caviar embellished crop tops, lace jumpsuit and feather coats. Needless to say fail safe, go-to party dresses will not disappoint either with a variety of colours and bodycon styles that will become instant wardrobe staples.
 

Landmark Group


Must ReadView All

Pic: ECOS

Textiles | On 22nd Apr 2021

ECOS urges EC to apply ecodesign principles to textile products

The international NGO Environmental Coalition on Standards (ECOS) has ...

Pic: Salvatore Ferragamo

Apparel/Garments | On 22nd Apr 2021

Salvatore Ferragamo launches new platform to discuss sustainability

Italian luxury goods company Salvatore Ferragamo has launched...

Pic: Lululemon

Apparel/Garments | On 22nd Apr 2021

Canadian retailer Lululemon announces sustainability initiatives

Canada-based Lululemon Athletica has announced 2 new initiatives that ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Textile Industry, Head honchos

Textile Industry
Head honchos

Virtual reality would be the new normal

Amanda Cioletti,

Amanda Cioletti

The entertainment/character segment lead as the largest sector for the...

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search