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Fashion brand Prada to open three new stores in Brazil
23
Nov '13
With the opening of its new store in Brasilia, inside the Iguatemi shopping center, Prada strengthens its presence on the Brazilian market. The brand plans to open three more new stores by the end of 2013 in Curitiba, Recife and São Paulo. Limited edition bags in different colours and models have been made for each opening.
 
-Prada Brasilia – Iguatemi mall – 13 November 2013
Women’s and men’s ready-to-wear, accessories, leather goods and footwear collections.
 
-Prada Curitiba – Patio Batel mall – 21 November 2013
Women’s and men’s accessories, leather goods and footwear collections.
 
-Prada São Paulo – Iguatemi mall – 26 November 2013
Women’s and men’s accessories, leather goods and footwear collections.
 
-Prada Recife – Shopping RioMar – 5 December 2013
Women’s and men’s accessories, leather goods and footwear collections.
 
From the opening of the first flagship store in São Paulo, in the Cidade Jardim shopping mall in December 2011, followed in 2012 by the second shop, in the JK Iguatemi shopping center, today the total number of Prada stores in Brazil rises to seven.
 
Brazil and Latin America form an important region for Prada Group’s future expansion. With a population of more than two hundred million inhabitants, Brazil is one of the world’s most dynamic countries, with significant luxury-market growth prospects.
 
In the wake of this market consolidation, the full range of Prada products is now available and the brand strengthens its relationship with local consumers through its presence in all the most important cities.
 
Designed by architect Roberto Baciocchi, the new stores are located in prestigious shopping centres in the country's most exclusive locations. Each store includes the elements which define Prada's identity around the world, such as black and white chequered marble floors, green canvas-lined walls and the brand's hallmark display niches for bags and accessories.
 

Prada


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