Scotch&Soda to present Atelier Scotch at Pitti Uomo

Amsterdam is the city of birth of Scotch&Soda. A symbolic multicultural location, a crossroads of sharply different values and ideas that however merge perfectly in a melting pot that is one of its kind worldwide.

This is reflected in the style of the Atelier Scotch man. Sophisticated and forever on the move, he picks up different memories and experiences in all the places he visits, which shape his taste and fashion awareness.

Seven cities, seven different inspirations have led the creative team of Scotch&Soda to create a collection with a highly multi-faceted style Authenticity and attention to detail, tradition and contemporaneity, Atelier Scotch emerges as the most experimental side to this brand.

Male suits, outerwear, knitwear and accessories are reworked thanks to the fabrics used, with surprising linings, colours and fit. The latter sees cut and attitude made over and meets the needs for practical menswear.

Non-typical tailoring details make the difference in a collection with a high tailored content. Its combination of great traditions and style innovation adapts perfectly to the Pitti Uomo Section, the incubator for lifestyle trends, where Atelier Scotch will be showcased.

Pitti Uomo