Lecoanet Hemant, the Indo-French fashion label, is in the process of rebranding itself by opting for a more global new modern logo, designed in accordance with its international expansion plans.
Created in collaboration with Syngal Corke Wallis branding agency, the re-modified logo, which will be seen both on the brand’s website and garment tags, is based on the label’s driving theme of original detail, reflecting the original story behind each of its apparels.
Printed in white Archer typeface font on a black background, the new logo’s timeless colour palette stands for the label’s high-end fashion credibility.
The rebranding process will be carried out in phases, starting from the high fashion ranges to subsequently moving towards other sub-brands, such as Ayurganic Collection and Genes.
Founded in 1984, Lecoanet Hemant, owned by designer duo Didier Lecoanet and Hemant Sagar, specializes in a range of ready-to-wear and haute couture collections.
Fibre2fashion News Desk - India