ISKO launches new educational project for fashion students

Up to now, denim still remains an “art” that’s not so easy to be taught as real expertise, but it’s important to invest in the essential platforms where knowledge and expertise are shared and transmitted to young creative talents, because they do not only re-present an existing asset, they actually create something that is new and unique.

This is the firm belief inspiring I-SKOOL, the out-of-the-box project involving some of the most important design schools in Europe in a "talent award" for students, aimed at stimulating the expression of creativity while learning how to industrialize ideas.

ISKO indeed, together with those who are leading players of the industry, deeply believes in the importance of schools and universities to train prospective experts in denim design, and is eager to put its knowledge at the disposal of young generations and of the fashion system, letting talent take shape and thrive.

The European design and fashion schools involved are among the most renowned at global level, based in key regions for denim as well: Istituto Marangoni from Italy, ESMOD Münich from Germany, Istanbul Moda Academy from Turkey, University of the Arts-London College of Fashion and University of the Arts-Chelsea College.

Each of them strongly believes in the potential of the project as an instructive initiative about the value chain, and they are glad to give students a unique opportunity to collaborate with specialists of the sector, making available their teachers’ valuable knowledge for the industry in a successful synergy.

The promoter of the initiative is ISKO, the largest denim producer worldwide, which has asserted itself over the years as leading interpreter capable of relentlessly driving market standards ahead and promoting the culture of the sector with exceptional initiatives for the creative contamination between different partners along the value production chain.

Creative Room is the Italian ISKO specialized center for design and style research; thanks to Creative Room and the Art Director Massimo Munari, ideas, inspirations and solutions are made available to the market, combining pure creativity with the ability to fully enhance the potential of fabrics.

Everything in I-SKOOL will be backed by a “collective” approach, enriched by all contributions from the various players that will take part in the project. In particular, it’s promoted by Denim by Première Vision, fostering the evolution of new talents and visions on different markets, and Lenzing, owner of the TENCEL and MODAL brands; also the top value chain of ISKO will be a protagonist of the process, from fibers to textile chemical treatments – with the player Nearchimica – to laundries and garment makers, giving a huge added value.

In addition, the project will se the special support of MOLESKINE, the brand bringing back to life the legendary notebook used by artists and thinkers over the past two centuries, a tool where the creativity of talented students begins to take shape through hints and sketches, making the development from a white blank to a real garment possible.

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