Home / Knowledge / News / Fashion / G-Star RAW to show RAW Denim collection at Pitti Uomo
G-Star RAW to show RAW Denim collection at Pitti Uomo
Dec '13
G-Star RAW will be presenting its Denim Selvedge and RAW Denim collections for autumn winter 2014 at the Teatrino Lorenese at Pitti Uomo 85. Plus they’ve created a new retail concept.

G-Star RAW’s complete devotion to denim has meant that each season they have developed an increasingly versatile approach to this world-famous fabric that originally came from Genoa. The brand’s iconic models are reinterpreted in a range of different fabric weights through the Red Listing line, resulting in a collection for both men and women.

A/W 2014 sees the tenth anniversary of the collaboration with highly-acclaimed industrial designer Marc Newson. To celebrate this, a special premium collection will be made featuring innovative Selvedge finishes as well as sophisticated T-shirts and sweatshirts.

G-Star will also be presenting an innovative approach to retail sales and challenging the conventions of traditional denim stores.

Drawing on the style of the flagship store that has recently opened in London and its “Just the Product” philosophy, G-Star has decided to emphasise the individuality of each single pair of jeans, showing the product only and not complete stock. This is a veritable revolution in shopping with a highly conceptual yet extremely functional approach.

A new store will be opening on 27 January 2014 in Rome in Via del Tritone and there will also be a special event for ALTA ROMA.

Pitti Uomo

Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Representatives, Textile & apparel industry

Textile & apparel industry

GST is a complicated and lengthy process

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search