Voici Voila develops interior concept for CIFF KIDS F/W'14

When CIFF KIDS opens in end January 2014 it will be with a new interior concept developed by Jean-Christophe Aumas, creative director of Voici Voila.

The French designer has created a new interior concept that consists of 22 individual CIFF KIDS SUITES, a special designed café, where you will get the opportunity to pause for a moment and enjoy the cool installations. The installations will create coherence through the overall concept and lead you into the fashionable and exciting world of CIFF KIDS.

Jean-Christophe Aumas has a brilliant eye for sophisticated details in the making of the physical surroundings for the fair. The decorations will be modern, futuristic and playful and drag references to cartoonish scenarios.

The French agency has existed since 2006 and has developed visual art directions for many exclusive ready-to-wear brands. The extravagant fashions brands include for example See By Chloé, John Galliano, Stella McCartney, Celine and Dior and many more.

Voici Voila’s selective sense of visual beauty is showing in the uncompromising quality, elegance and contemporary relevance of the making of the concepts. Not only do Voici Voila work with fashion, they have also cooperated with jewellery, perfumes and cosmetic brands.

Voici Voila has earlier before developed the framework at the forward looking showcase Crystal Hall for CIFF.

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