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Designs By Dahan to distribute Swedish fashion label Belle
10
Dec '13
Dahan Properties is proud to announce their subsidiary fashion company, Designs By Dahan has acquired exclusive rights to Swedish fashion line, Belle. CEO Mayer Dahan is anticipating the lines arrival and looks forward to the enthusiastic response from U.S consumers.

Belle is imported from the fashion capital of the world, Paris, France and is currently distributed in Stockholm and other fashion forward cities in Sweden. Comprised of luxurious women’s apparel and sophisticated footwear, the merchandise is selected by top European fashion industry influentials.

These industry influentials have access to the most exclusive European designs, hand selecting the most elite styles for the up and coming seasons. Given Belle's rave reviews from the most fashionably advanced cities in the world, Designs By Dahan is enthusiastic to witness the splash the brand will make here in the U.S.

What distinguishes Belle from other brands is that the designs are not only hand selected, but forecasted and analyzed as well. Everything from the merchandise's color, texture, and print is tactically chosen with the consumers in mind.

Once the clothing is selected and distributed, it is then evaluated. The evaluation process affords Designs By Dahan the luxury of discerning which looks were popular, and which looks were disliked. This way product that is in high demand continues to be sold, while the unpopular items are eliminated. This process is referred to by CEO Mayer Dahan as, “Chasing fashion.”

Mayer shares his enthusiasm about the brand’s distribution in the U.S, “It’s no secret that Europe is more advanced when it comes to fashion design. I have been involved in the fashion industry for ten years and look forward to bringing some of Europe’s exclusivity to the United States.”

Designs By Dahan


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