Urvika, a Fashion Designer from the prestigious Parsons School of Design as well as a Jewelry Designer from the Gemological Institute of America and Pooja, a Jewelry Designer from The Jewelry Design & Technology Institute and the International Gemological Institute combined to form 'Pooja & Urvika' a new label displaying a flattering version of the current global and the timeless traditional.
Pooja & Urvika's debut collection named, "The Gatsby Peacock" was inspired by the rich and vibrant colors of India's National Bird, and the opulence and understated chic style of the, The Great Gatsby. Their clothes are a unique medley of clean cuts and drapes, happy yet elegant and subtle colors, figure-flattering styles, with bespoke embroideries interspersed in a discreet manner.
Their entire range incorporates couture, ready-to-wear and bespoke fashion. The appeal is of flowing trendy fabrics, intricate embroideries and vibrant colors that blend together effortlessly.
As fashion is more than just clothing, being a mirror of the society during varied times, it is important to bear in mind the general mood of fashion buyers during particular times like the recession.
There are many other factors around us that affect fashion and trends around us. For example, celebrities of every kind - be it movie stars, politicians, sports persons, fashion models, music stars, etc., play a great part in deciding the fashion of their times, thereby spawning new looks to reflect their version of the times.
Pooja & Urvika's 2013-14 Fall and Winter Forecast: Winter can be a dull season without vibrant colors. Colored pants in the most saturated hues whether blue or fuchsia will be a favorite must-have for this fall. Everyone needs a bit of brightening up when surrounded with the usual black, grey and earthy tones in the chill. One of the must-have hue is deep rich blue which is flirty and fun.
Matching these bright hues with contrasting colors rather than neutrals such as black and white would be a complete dare to wear experience in the forthcoming season. Even a contrasting belt or pair of shoes would be a great fashion statement.
Crochet and delicate adornments will seduce while the classic black and white will remain essential besides burgundy & red, golden hues and other fashion colors. Pastels certainly brighten up a winter's day. Feminine and chic pastel and soft shades of pink and blue will get the better of clothes.
For the Indian winters, silk, organza, sheers and velvet with intricate but classy embroidery and straight, clean cuts will rule the season especially when the occasion demands dressing up. Decorations and adornment will play a leading role during fall and winter irrespective of the economic gloom, or perhaps as an off-set to it. Gems, lace and other embellishments will be in the spotlight to push away any gloom.
Lush sweaters, jackets and coats will be complemented with bags and belts. Reds will be the front runners in western wear. This color in its various hues exudes zeal and is made even more dramatic with deeper, darker undertones. Garnet and glossier red will rule the roost.
Pooja & Urvika
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