Home / Knowledge / News / Fashion / Pitti W presents new look for Pitti Immagine project
Pitti W presents new look for Pitti Immagine project
27
Dec '13
The 13th edition of PITTI W presents a new look for the Pitti Immagine project dedicated to previews, capsule collections and special concepts in women’s fashions.

Since last June, Pitti W has been at the Fortezza da Basso and now we are revolutionizing the layout and presenting a new breakdown of our merchandise categories, but the stars are always exclusive groupings of 73 international brands (36% from Abroad) showcasing previews of edgy and innovative collections for the 2014/2015 fall-winter season.

The place is the Arena Strozzi which is strategically located among the sections featuring the most cutting edge styles at Pitti Uomo - L’Altro Uomo, Touch! and Futuro Maschile. Pitti W offers a unique interpretation of the wardrobe for today’s woman, blending perfectly with the fashion district presentations at Pitti Uomo.

“Over the years”, says Agostino Poletto, deputy general manager of Pitti Immagine, “Pitti W has made a name for itself as the key women’s fashion platform where to present preview showings, capsule collections, installations and special projects at the beginning of the season.

“Now, starting with this edition, it is making another decisive decision: after having moved to the Fortezza da Basso, and specifically the Arena Strozzi amidst the Pitti Uomo sections that feature the most cutting edge styles, Pitti W is redefining itself and getting closer to the stylistic concepts of Futuro Maschile, Touch! and L’Altro Uomo.

“This step has already met with approval from our exhibitors: the new, increasingly international Pitti W is putting the spotlights on research, scouting and, of course, the product, to present an offer that complements and is complemented by women’s collections featured in other sections of the fair.

"The Pitti W selection is increasingly sophisticated and projected towards the future; it is conceived for highend boutiques and department stores and will be presented in a setting that has been entirely revamped by Ilaria Marelli’s creative talents”.

Click here to read more  

Pitti W


Interviews View All

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Alon Moshe,

Alon Moshe

Israel-based Twine Solutions is a technology start-up that has developed a ...

John Elmuccio,

John Elmuccio

Evolution St Louis is a company setting up a high-tech knitting facility...

Paolo Toricella,

Paolo Toricella

Electronics for Imaging (EFI) is a global technology company, based in...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search