Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Pitti W presents new look for Pitti Immagine project
Pitti W presents new look for Pitti Immagine project
Dec '13
The 13th edition of PITTI W presents a new look for the Pitti Immagine project dedicated to previews, capsule collections and special concepts in women’s fashions.

Since last June, Pitti W has been at the Fortezza da Basso and now we are revolutionizing the layout and presenting a new breakdown of our merchandise categories, but the stars are always exclusive groupings of 73 international brands (36% from Abroad) showcasing previews of edgy and innovative collections for the 2014/2015 fall-winter season.

The place is the Arena Strozzi which is strategically located among the sections featuring the most cutting edge styles at Pitti Uomo - L’Altro Uomo, Touch! and Futuro Maschile. Pitti W offers a unique interpretation of the wardrobe for today’s woman, blending perfectly with the fashion district presentations at Pitti Uomo.

“Over the years”, says Agostino Poletto, deputy general manager of Pitti Immagine, “Pitti W has made a name for itself as the key women’s fashion platform where to present preview showings, capsule collections, installations and special projects at the beginning of the season.

“Now, starting with this edition, it is making another decisive decision: after having moved to the Fortezza da Basso, and specifically the Arena Strozzi amidst the Pitti Uomo sections that feature the most cutting edge styles, Pitti W is redefining itself and getting closer to the stylistic concepts of Futuro Maschile, Touch! and L’Altro Uomo.

“This step has already met with approval from our exhibitors: the new, increasingly international Pitti W is putting the spotlights on research, scouting and, of course, the product, to present an offer that complements and is complemented by women’s collections featured in other sections of the fair.

"The Pitti W selection is increasingly sophisticated and projected towards the future; it is conceived for highend boutiques and department stores and will be presented in a setting that has been entirely revamped by Ilaria Marelli’s creative talents”.

Click here to read more  

Pitti W

Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Aditya Birla Retail

Apparel/Garments | On 20th Sep 2018

Indian Aditya Birla Retail to be acquired by Samara-Amazon

India’s Aditya Birla Group has signed a deal to sell Aditya Birla...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Deepak Jain, Baggout

Deepak Jain

We are using Facebook and Instagram to promote ourselves

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Rajiv Sirohi, Shara

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search