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Premium Exhibitions to start new services in coming season
01
Jan '14
PREMIUM is curator of one the world’s best international brand portfolios in the high-fashion segment – from womenswear and menswear to shoes and accessories.

By staying in touch with developments in the fashion industry and extending its research to cover the whole globe, PREMIUM is always on top of the latest trends and adjusts its portfolio accordingly to meet the changing conditions of the market.

The integration of new collections and innovative new concepts play a major role. The combination of global fashion expertise and season-to-season fine-tuning ensures that PREMIUM remains the most important source of inspiration for international buyers.

First and foremost, however, PREMIUM sees itself as a service provider for the fashion industry, and the needs of retailers always stand front and center.

Throughout the year, the PREMIUM Buyers Management is in constant dialogue with retailers around the world, which allows PREMIUM to keep its services in tune with the demands of the industry and to develop and implement new B2B-specific service tools. The result is an optimized work environment that is both professional and efficient.

Anita Tillmann: “Our optimized B2B services combined with our creative potential and fashion expertise are what make PREMIUM one-of-a-kind, can’t-miss trade show experience.”

Under the rubric of “User-Centered Design,” PREMIUM will be launching a variety of new services during the coming season:

ON-SITE ORIENTATION

A newly designed orientation plan and signage system as well as new hall designs will guide PREMIUM attendees smoothly throughout the event.

MATCHMAKING

The PREMIUM Brand-Match will strategically connect buyers and brands with one another. Starting from the point of registration, relevant details will be requested on the needs of buyers and the characteristics of the collections on exhibit.

This information will be used to create a profile in the system that suggests brands and collections that may be of particular interest to the buyer. They can access this profile themselves and receive a personalized route through the PREMIUM halls and showrooms. The result: a smoother and, most of all, more efficient time at the trade show.

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Premium Exhibitions


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