Top honchos get together at IFF to chart fashion road map

18 Jan '14

4 min read

Mr. Premkumar Gera, Director General, NIFT congratulated Images Group for their association for 20 years and for the 14th addition of IFF. He mentioned that “The growth of India is even at 2 % for 2 trillion, you only need more people in the fashion technology industry, In 86, no one would have thought we will need a fashion institute in the country. The business is changing at the speed of thought.

"The technology is the change of the time. We have a huge population and there is a huge demand by this market of skilled people. Our students go to live with craftsmen in the rural area to learn and create innovative fashion.

During the key note to the inaugural session of IFF on Nurturing the Eco System of the Fashion Mr. Ram Sareen, International Specialist and consultant mentioned that most customers like to go back to the stores where brands are designing.

Amazon is one company that has largest information about the customers and the power of information is immense. Retailing has become a challenge as we all know. Fashion changes quickly, new trends happen every 10 weeks. No one has to be very rich to be fashionable. It’s very important for every brand to provide the right fit or the brand won’t sell and people pay for the fit. The brand has to sell through every style in every size.”

He further said, “Adaptation to technology is the key. Textile industry is doing well in India. There are 165 sizes for Indian men. Technology plays a very important role, in getting the right fit. It you don’t have it then you are an artisan but not a businessman.

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