Future of fashion lies in technology – experts at IFF

Rohit Sobti, VP- Licensing & Merchandising, Yash Raj Films said that Bollywood has been setting trends for 100 years. Since Bollywood sets trends, we launched Diva’ni which is the first cinema inspired fashion brand towards this purpose. Diva’ni has received a phenomenal response. Creating designs, trends and making them accessible and affordable to consumers is what e are looking at.

The session, Retail real estate growth powering fashion retail: Taking the synergy further for the growth of fashion spaces discussed, Great fashion needs good ambience and savvy environment for showcasing its various aspects perfectly. Fashion dominates the biggest spaces in the Malls.

As per IMAGES Malls of India Yearbook research, the fashion category constitutes 59% of the mall’s tenants and occupies 30% of the Retail Area inside the mall. The reason is easy to understand because Malls provide the essential components which make shopping for fashion not just an occasion but a complete experience.

This session brought together leading Mall developers and heads of Fashion to provide insights on how to further build upon these mutual synergies, covering key points like: 

As per the Images Malls of India Year Book of the malls tenants and occupy 30% of the retail area inside the mall.  Commenting on the same, Mr. Raza Beig, CEO, Splash and Iconic (Landmark Group, UAE) said that the entertainment is an integral part of any mall and the right mix of entertainment and food is necessary and he said in India there is little right attitude  of fashion,  the seriousness of fashion is not there in this business making it challenging.  Unfortunately we do not use fashion to bring change.  We need to relook at what fashion is and bring change in consumer’s life. 

Mr. Dhiraj Dogra, Group CMO, Shrishti Group further said that there has to be a common for the mall developer and retailer the developer should charge a reasonable rent from the retainer which is sustainable so that both parties make money. In India, we spend 40% of our disposable income on food and 20% to 25% of disposable income on fashion, hence we have to proportionate on the demand of the consumers and devote on what the customer wants to more on.

India Fashion Forum