Selling the likes of DL 1961, Denimocracy, Citizens of Humanity, J Brand and Made in Heaven; it expanded the range of selection for Indian and expat consumers. Since, its inception the retail outlet has emerged as a style lounge with its wide variety of offerings.
The Casual Wear market has developed leaps and bounds in India, the consumers are demanding, aware and fashion conscious. With a keen understanding Denim Story now introduces FRAME Denim.
FRAME, was founded in 2012 by Jens Grede and Erik Torstensson, the two London based Swedes behind The Saturday Group, the global fashion business and industries magazine. The pair wanted to create the perfect pair of jeans, by bringing together the quality and heritage of denim manufacturing in Los Angeles, with the influence of a London style, cut and fit.
FRAME is produced in Los Angeles, USA by an all star line up. From design, to wash houses and cut & sew, the best people in their field have all come together to make an unrivalled product in quality and price. Denim Story the premium multi brand denim store will now add FRAME Denim to their existing range of premium denim brands.
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