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Textile trade fair Première Vision updates website
Jan '14
Beyond its rigorously selected, creative and quality offer, the success of Première Vision is also tied to its unique and matchless fashion information, a true added-value that from the start was designed to assist each visitor.

Last September, the show marked a turning point by rethinking how this information is organized and conveyed in the exhibition areas. This structural and physical reorganization, by market or end use, of the inspirational forums was designed to more clearly ally the needs of buyers with those of exhibiting weavers.

Since January 15th, Première Vision has entered a new phase with a new web platform giving a whole other dimension to Première Vision's fashion expertise, beyond the shows themselves.

The new site, which can be accessed by clicking the FASHION tab on the Première Vision website is a lively and multimedia media platform dedicated to the fashion seasons. It decodes, analyses and sums up the fashion news, providing a concentrate of inspirations and information, product-market solutions, and an international fashion outlook.

Open to all, this new informative space expresses, in pictures and words, the concepts and directions for the season underway and past seasons, with influences, colours, and key themes.

One can also find an expression of the colour range, working harmonies, the teaser of the film of the season, seasonal fashion information elaborated by the Première Vision team in collaboration with a number of talented partners and experts from its international concertation meetings along with analysis, favourites and decoded, rich and diversified international information: studies and syntheses of buyers' choices at the shows, in-depth analyses of international updating surveys, concrete numerical data, and a selection of fabrics, in pictures and animated images, each broken down and organised by product family and market-targets.

Constantly renewed and updated, the site serves as a complementary tool to the tangible and irreplaceable information - as nothing can replace the sense of touch to fully understand a fabric, a fibre, a behaviour or a weight - presented at the Première Vision shows' forums.

Première Vision

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November 2020

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