Home / Knowledge / News / Fashion / Kate Upton returns as face of label Sam Edelman
Kate Upton returns as face of label Sam Edelman
01
Feb '14
For the second year, Kate Upton will be the face of Sam Edelman’s spring advertising campaign. The campaign was shot by photographer Craig McDean on a private beach in California. Trey Laird directed the campaign styled by Karl Templer.
 
“Kate is the model of the moment, and I’m thrilled to have her as the face of the brand again”
 
“Kate is the model of the moment, and I’m thrilled to have her as the face of the brand again,” said Sam Edelman, founder of Sam Edelman Shoes and division president for the Sam Edelman Division of Brown Shoe Company. “The Sam Girl is aspirational and knows all the latest trends, whether it’s fashion, the newest workout or hottest models. They all want to look like Kate.”
 
The Sam Edelman spring collection is a mixture of boy-meets-girl looks inspired by the 50s St. Tropez beach towns style of dressing and combined with the more masculine London street styles. Nude palettes and natural leathers with touches of camo are used throughout.
 
The images from the shoot will appear in print ads in Vogue, Harper’s Bazaar, InStyle and Women’s Wear Daily, billboard and wild postings, online, and at samedelman.com, as well as in Sam Edelman retail stores.
 
ABOUT SAM EDELMAN
Since its inception in 2004, designer Sam Edelman’s eponymous brand has quickly emerged as a favorite among celebrities and fashionistas around the globe. 
 
Bringing more than 30 years of experience developing some of the most successful shoe collections in fashion history, Edelman’s designs reflect his creative sensibility, delivering footwear that is eminently fashionable and beautifully constructed at an attainable price point 2012 was a banner year for the brand, with the launch of outerwear and accessories collections and a flagship store opening in Soho extending the company’s retail reach. 
 
It also marked the debut of Sam Edelman’s juniors’ line Circus by Sam Edelman, helping Sam Edelman Shoes earn Footwear News’ Brand of the Year for a second time in the brand’s history. In 2013 the brand launched a jewelry collection and announced their expansion into apparel for Fall 2014. The Sam Edelman brand is owned by Brown Shoe Company.

Sam Edelman


Must ReadView All

Pic: Shutterstock

Textiles | On 3rd Dec 2020

PRC overtakes US to turn EU's biggest trading partner

China has overtaken the United States in the third quarter of this...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

Vietnam's textile-garment exports likely to reach $34 bn

Vietnam's textile and garment industry is predicted to earn $33.5-$34 ...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

Uzbek firm to supply cotton fabrics to Ukraine

Uzbekistan's Textile-Contact Company recently signed a $12-million...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Dr. Vijaya Kumar,

Dr. Vijaya Kumar

Dr MM Kariappa founded the Vogue Institute of Art & Design in 1996....

Erwin Devloo,

Erwin Devloo

Picanol develops, produces and markets high-tech weaving machines, based...

Alessandro Marengo,

Alessandro Marengo

Founded in 1974, Italian firm Zaitex SpA is one of the leading suppliers...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search