Woolmark announces IWP finale & judging panel

04 Feb '14

4 min read

Each finalist will present a six-piece collection highlighting thebeauty of Merino wool, during a spectacular fashion show organised by The Woolmark Company in Milan as part of Milan Fashion Week at the La Triennale Museum. The winner, announced by the jury at the end of the fashion show, will gain the final prize of AUD100,000 and the chance to be stocked in the top retailers around the world who are each partners of the project.

After the success of the first edition of the event in London in February 2013, where woolmark prize trended number two on Twitter worldwide and 75 million people were reached within six hours of winner's announcement, interest levels are expected to peak once again across social and digital media globally.

The global interest and reputation of the prize is highlighted through the increasing number of retailers joining the illustrious list of partners who have committed to stocking the winning collection in store. Colette in France and Isetan in Japan join Saks Fifth Avenue in the USA, Harvey Nichols in the UK, 10 Corso Como in Italy, JOYCE in China, MyTheresa.com in Germany and David Jones in Australia as exclusive stockists within their region.

"In keeping with a long tradition of supporting individual excellence in design, the International Woolmark Prize aims to highlight the beauty of the Merino wool fibre at the hands of the world's finest designers," explained Stuart McCullough, CEO of Australian Wool Innovation. "This prize proves our commitment in supporting new fashion talent, not only giving them a financial prize, but more importantly helping them to build a solid selling network through the retailers who partner with us on this project."

Australian Wool Innovation Limited

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